Customer Relationships: How Close Is Too Close?

Sales Initiative
Ed. 09/2016 | September 6, 2016

In every business transaction a relationship is formed between a buyer and a seller, whether you like it or not, even when you visit the local baker in the morning. Selling where there is no relationship does not work. The fact that this is inevitable should not be seen as a burden but rather as an opportunity to shape this relationship. How close the rapport becomes is up to you.

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