Detective Work: How to prepare cold calls and first meetings with major prospects

Sales Initiative
Ed. 04/2017 | April 13, 2017

Cold calling is all about the numbers. But it requires being very well prepared. For me, telephone sales is the quintessential sales discipline. Those who learn to excel at it will also excel at Internet and face-to-face communication.
Do your homework. Under normal circumstances, cold calling operates according to the principle, “Don’t hesitate, and get straight to the point.”

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