Dial M for Murder? Or, How Cold Calling Works

Sales Initiative
Ed. 02/2016 | February 15, 2016
how cold calling works

The phone receiver feels so heavy that you can hardly bring it to your ear. Do I really have to do this? Cold calling? What if I don’t get to talk to the right person? What if I’m not quick-witted enough? What if they hang up on me? I can’t do it. This is not for me. Does any of this sound familiar?

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