The world has changed. Information is at everyone’s fingertips – anywhere and at any time. Clients are well informed. They use smartphones, google product features, compare prices. Let’s face it, sometimes we’re surprised how much they know about our business. The global recession has led to budget cuts everywhere. That’s the climate we need to deal with in sales.
I keep hearing things like, “There’s no more low-hanging fruit, no more easy pickin’s. We’re not king of the road anymore.” You know what I tell them? Have some cheese with that w(h)ine.
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