For some entrepreneurs, selling is the most difficult part of running a small business. Sales, however, are a crucial and unavoidable part of every business. “The CEO is always the first salesperson of the whole company,” says Limbeck, noting that an entrepreneur can have a great idea and still fail “if nobody knows that.”
The good news, according to Limbeck, is that there are concrete steps that small-business owners can take to improve their sales ability. Here are five sales myths along with Limbeck’s tips for becoming a successful salesperson.
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