Whether you are a first time entrepreneur or an established small business owner, chances are you’ve heard things about selling. You may have even attended seminars to help you improve your sales skills. Like most things in life, there is always the truth about something, as well as the myths or conventional wisdom that although misleading, we’ve all been led to believe. This is certainly true when it comes to sales.
As a small business owner, it’s critical that you don’t fall into the trap of following these fallacies of selling or you might find yourself out of business.
Here are the seven most talked about myths of selling, along with the way it really is.
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